9th February: 9.00am - 13.00pm
Optional Masterclass: "Taking action on Employee Experience with Design Thinking Tools" - 20 places
by Sophie Muller, Client Experience Director at TI People
The world of work is changing. Successful HR organizations respond to it with a new focus on ‘consumerization of HR’. They are adapting the customer experience idea from the marketing and sales to the major customer groups of HR: Employees, managers, candidates, and freelancers. HR leadership teams have five jobs to do: set & adjust digital HR strategy, create an HR innovation culture, manage HR through customers’ experience, develop HR innovators and maximize HRIS investment returns.
TI People together with the co-creation group of Beiersdorf, Bertelsmann, BMW, Boehringer Ingelheim, Bosch, Cisco, Deutsche Bahn, Leoni, Merck, Roche, and Tetrapak have co-developed the first online tool for customer experience and design thinking in HR. It combines the concept of customer experience of HR (CxHR) with the best practices of these companies in design thinking, customer journeys, personas, touch points and experience design.
What you will learn in the masterclass:
The Customer Experience of HR Concept
How to Make It Actionable